Easy Rider

Alumni start-up offers ultimate commute solution to inner city congestion/parking

Boris Johnson, then Mayor of London, test-riding INU at the Google campus when he visited Israel in November 2015
Courtesy of Green Ride

By Amanda Jaffe-Katz

Promising to be the future of personal green transport for urban commuters, Green Ride is currently working on the fourth prototype of its flagship scooter, INU. Meaning "dog" in Japanese, this faithful companion will be at its owner's side indoors and out, folding up automatically at a single voice command in less than four seconds to be wheeled like a carry-on suitcase on public transportation, in an elevator, or along marble-floored corridors.

Founded in late 2011 by Technion mechanical engineering alumnus Ori Dadoosh and a handful of other engineers, Green Ride has expanded to include some 25 employees - nearly all Technion graduates. They tackle the hardware, software, systems integration, and the predominantly mechanical issues of their novel scooter, with the goal to perfect a portable, durable, and stylish electric personal urban transport solution.

“We want to change the whole user experience.”

The product is sleek. "We want to change the whole user experience," explains Dadoosh, who serves as CEO and CTO. "Our vision is to make INU a must-have lifestyle product, and do for urban commuters what Nespresso did for home coffee machines and the first iPhone did for mobile communications."

INU's main feature is its portability. Another important attribute is its integrated smart communications that can be accessed from the handlebar. The two-wheeler is powered by a lithium-ion battery integrated in the front wheel that can be fully charged in under three hours.

The INU scooter folds up automatically at a single voice command in less than four seconds

"For me - for all of us here at Green Ride - Technion provided us with the tools more than with the knowledge itself. When you leave Technion, you can confront anything at all - it doesn't matter if it relates specifically to engineering. The army was tough," says Dadoosh, who served in one of Israel's most elite commando units, "but Technion more so!"

Dadoosh says his motivation for becoming an entrepreneur, following some five years employed in high-tech and defense industries, was three-fold. He wanted to integrate an innovative product with science and technology, creating a viable business. With his specialized Technion background in robotics, he knew he could bring this expertise and "become a game changer."

“Technion provided us with the tools more than with the knowledge itself. When you leave Technion, you can confront anything at all.”

INU was first unveiled in January 2015 at the prestigious Las Vegas Consumer Electronics Show (CES), generating overriding press excitement world-over and wannabe consumers' pre-orders. Then, in September 2015, the third prototype was shown at Frankfurt Motor Show, resulting in more media coverage as well as stimulating European retailers' interest.

Green Ride hopes to get its first available models on the road, literally, by the end of 2016 or Q1 2017.

Watch this space.